AMERICAN AIRLINES

Every few years, the airline industry reinvents itself with fresh campaigns — whether it’s showcasing luxury lounges, premium cabin service, or even making economy feel exciting. This was our moment to leave our mark on classic aviation storytelling, but with a twist. Our campaign wasn’t just about flying, it was about the adventures beyond the airport. from climbing mountains in Patagonia to lounging on white sand beaches in the yucatan this body of work turned out to be exceptional.